Online Advertising: Potential and Effect on Business

Monal Deshmukh, Ashok Kumar Chandra

Abstract: With the advent of time many new phenomenon got added to this vast stream of marketing which basically include CRM, Green Marketing, Social media marketing, blogging, mobile marketing, internal marketing, integrated marketing, socially responsive marketing and online marketing etc. The motive of this study is to help the business enterprises in promoting their business by keeping pace with advent technology. Online shopping and supporting net banking activities is the new trend prevailing in the market and capturing a huge market of those busy people who cannot afford time to go through the store shelves to shop.

Keywords: Online advertisement, Marketing, New Trends, Paradigm shift, Customers, Internet, Keyword Analysis