Customer Satisfaction Factors towards E-Banking Services: Study with Reference to Axis Bank of Mangalore City

Sowmya K, Dr Yathish Kumar

Abstract: Abstract This study was conducted to know the perception level of the customers towards E-Banking services. Nowadays majority of the customers are using electronic modes to do their banking transactions. E-Banking concept is a gift to the banking field. This concept was very successful in the banking era. Customers prefer e-banking due to the factor of convenience, accuracy, tangibility, reliability, customer loyalty and availability. This study was undertaken in Mangalore area. The total sample size chosen for the study is 80 and convenience sampling technique has been used to derive the number of population.

Keywords: Key words: E-banking, Customer satisfaction, Factor