Preference and Purchase Behaviour of Passenger Cars in Jamshedpur City

Ashish Kumar Rai

Abstract: Yesterday?s luxuries are today?s necessities. Cars once considered as a luxury now takes a part of one?s day to day life and it has became a necessity. Several research works have been done on impact of preference among Cars and Buying Behavior of Customers at various cities in India. Hence this study was intended to scrutiny the customers brand preference among cars and their buying behavior with special reference to Jamshedpur City. The study was based on both primary and the secondary data. The primary data was collected by using a structured questionnaire. The researcher met the customers in showroom of Jamshedpur city collected data by interviewing personally.

Keywords: Cars, Purchase Behaviour, Brand preference, Jamshedpur