The Impact of Digital Marketing with TV as a Mode of Advertisement

Ranjith Somasundaran Chakkambath

Abstract: The study was undertaken to understand the impact of Digital marketing with TV as a mode of advertisement. In the present scenario where we are exposed to Digital marketing in many forms such as SMS advertising Online shopping in gaining importance in this cashless economy concept. So we are trying to measure the reach of online shopping advertised through TV. The influences on the youth were measured in this study focusing on College students of both genders.

Keywords: Digital marketing, Online shopping, TV advertisement, Online Behaviour, Advertising