The Decision of the Farmers in Marketing Vegetables

Mufidah Muis, Didi Rukmana, Sitti Bulkis, Muhammad Arsyad

Abstract: In an effort to develop vegetable farming, farmers need to do one form of decision making in order to be able to manage the farm well to increase income. This will lead to problems of how farmers produce important decisions and what factors influence the decision to marketing processes. The research objectives formulated are to analyze the factors that influence the decision of farmers in determining the marketing process. The analysis used to answer the problem of this research is logistic regression analysis, in the form of explanation and description about facts in the field related to the factors of decision of farmers in marketing vegetables in Kanreapia Village. The results showed that vegetable selling price factors significantly influence farmers' decision in determining the process of marketing vegetables.

Keywords: Decision, marketing process, vegetables, farmers