Attitudes and Interest of South Sulawesi Community on the Purchase of Aeroponic Vegetables

Yusmiati Sabang, Mufidah Muis

Abstract: This research aimed to find out (1) the attitude of South Sulawesi community, (2) subjective norm, (3) to what extent the influence of attitude on interest, (4) relationship between attitudes and interest to buy aeroponics vegetable. The sample was selected by using purposive sampling method consisting 120 people. The methods of obtaining the data were observation, interview, and questionnaire. The data were analyzed based on the theory of Reasoned Action Model proposed by Fishbein and Azjen and correlation analysis. The results of the research reveal that South Sulawesi community has a positive attitude towards interest to buy aeroponics vegetable, South Sulawesi community have a positive subjective norm on interest to buy aeroponics vegetable. South Sulawesi community has a positive interest to buy aeroponic vegetable. The result of correlation analysis between attitude variable (Y) and interest variables (X) is positive. This indicates that there is a strong correlation between the two variables with coefficient correlation 0.380.

Keywords: attitudes, subjective norm, interest, Theory Fishbein and Azjen