Market Potential for Value Added Agro-Based Products in Thanjavur District

Dr. N. Jayanthi

Abstract: This research article focuses on incremental market research for value added products in Thanjavur district. The purpose of this article is identified as completing the necessary market research needed to successfully implement the marketing strategies for emerging value added products. Well-managed information and public awareness campaigns are especially critical in the case of value added products in part because of the revolutionary potential of products in both rural and urban areas

Keywords: Market Research, Value Added Products, Marketing Strategies, Product Potentials