Emerging Opportunities for Digital Marketing Professionals

Manikandan .S

Abstract: Marketing as a discipline has undergone radical changes over the past few decades. Since 1450 when past few Gutenberg?s printing press began its operation, leading to mass production of flyers and brochures, till the present time when automated posting of online advertisements has become very common, marketing has kept up incredibly well with changing technology. The transition from traditional to modern marketing has occurred over a period of time on the basis of fundamental technological changes impacting marketing. The growth of online marketing and proliferation of new media platforms and communication channels have led to the evolution of marketing to its present form most commonly known as digital marketing. The digital marketing sector seems to have grown leaps and bounds. Since then, in terms of overall jobs that have been created and today this area has the highest potential for new pass outs to build a stable and rewarding career. As per Randstad India estimates, the starting salary for digital marketing professionals is in the range of Rs. 4.5-5.5 lakhs.

Keywords: Digital Marketing, Modern Marketing Techniques, Digital Marketing Elements, Digital marketing careers