International Journal of Scientific Engineering and Research (IJSER)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed | ISSN: 2347-3878


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India | Marketing | Volume 10 Issue 3, March 2022 | Pages: 53 - 54


How do Brands Utilise Real Life Incidents for their Advantage?

Dr. Ranjith P V

Abstract: Informative Article

Keywords: Celebrity, Influence of celebrity, Brand endorsements

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