A Study on Awareness towards Consumer Complaint Attitude in Cuddalore District

Dr. A. Sankaran

Abstract: The article tries to find out the level of rural youth and rural adult awareness towards consumer complaint attitude in Cuddalore district. One objective of this study is reached through proper methodology. Sample size is 1066 in all obtained through stratified simple random sampling technique in Cuddalore district. Researcher designed questionnaire is with 5 point scale in the continuum of agreeing. Reliability of this tool is 0.78. Z test and one way ANOVA were used for data analysis. The analysis found that the rural youth and rural adult consumers are having medium level of awareness towards consumer complaint attitude. The study also highlighted that there is significant difference towards awareness towards consumer complaint attitude with respect to gender, present occupation and income of the consumers. It is recommended that the rural consumers hesitated to present complaints in the consumer courts, due to risk on general civil court. This kind of fear should be cleared out among them. Even though the norm instructs to dispose the case within 90 to 100 days, it is depressed that the majority of the cases are settled after dispute or delayed settlement beyond the prescribed period. Hence, it is concluded that more number of judicial authorities with computerized facilities may be provided at Taluks level.

Keywords: Rural youth and rural adult consumers, Consumer complaint attitude, Stratified simple random sampling technique