Growth of Tourism Industry in Assam: It's Prospects and Challenges

Juri Gaonkhowa

Abstract: Tourism is an important parameter of socio cultural identity and heritage of a country. In the era of globalization tourism enhances the economic growth by job creation, source of foreign exchange and development of region with potential. In this world tourism is one of the fastest growing industries which have the capacity to create both the direct and indirect employment in this sector in a large scale. Tourism in Assam is based on wildlife, natural beauty, unique flora and fauna, holy shrines, lush green tea gardens, turbulent rivers, vibrant and colorful cultural festivals. The tourism industry has become a growing service sector in the county that adds up to 6.23 % to the nationwide GDP. Gradually Assam has become the hub of tourist destination as loaded with rich culture heritage, ethnic values and economic resources. This resultant good income level in the State by creating more job opportunities hence this market is growing fastest in Assam. Various schemes and plans were led the authorities of the state giving provisions in enhancing the infrastructure and boosting the natural as well as wildlife resources.

Keywords: Assam, Development, Nature, Tourism