Privacy and Security Issues in Big Data Analytics: Current Challenges and Promising Solutions

Dr. Sudesh Rani

Abstract: Big data analytics has become a critical component for organizations in many industries, enabling them to extract valuable insights from massive amounts of data. However, with the growing use of big data analytics come significant privacy and security concerns that must be addressed. This research paper explores the privacy and security issues associated with big data analytics, including data breaches, data leaks, and unauthorized access to sensitive data. It discusses the various types of attacks that can occur and the potential consequences of these attacks, including financial losses, reputational damage, and legal penalties. The paper also reviews the current state of privacy and security regulations related to big data analytics and the measures that can be taken to address these concerns, including data encryption, access control, and anonymization techniques. Finally, the paper identifies the research gaps and challenges in addressing privacy and security issues in big data analytics and proposes future research directions to address these issues.

Keywords: Big data analytics, data privacy, data security