Podcast: A New Age Phenomenon

Dr. Charan Kamal Walia

Abstract: The purpose of this dissertation is to look into the rising popularity of podcasts among Jalandhar's youth. The way people consume digital media has changed significantly as a result of the quick development of technology, the growing accessibility of smartphones, and the expansion of internet connectivity. Podcasts are a type of digital audio or video content that are becoming more and more popular around the world. They offer a special platform for storytelling, information sharing, and enjoyment. The advent and proliferation of digital media have significantly transformed the landscape of information consumption, particularly among the youth. This dissertation examines the growing trend of podcast consumption among the youth in Jalandhar, a prominent city in the Indian state of Punjab. Through a mixed-methods approach combining quantitative surveys and qualitative interviews, the study explores the factors contributing to the popularity of podcasts, the preferred genres, and the impact on the youth's daily lives and cultural engagement. Findings reveal that podcasts have emerged as a favored medium due to their accessibility, diverse content, and the convenience they offer for multitasking. Educational content, entertainment, and motivational topics are identified as the most popular genres. The study also uncovers that podcasts are not only a source of information and entertainment but also play a significant role in shaping the perspectives and social interactions of the youth. This trend highlights the potential of podcasts as a tool for educational purposes and community building. The dissertation concludes with recommendations for content creators and policymakers to harness the power of podcasts to engage and educate the youth in Jalandhar effectively.

Keywords: podcast, listeners, trend, phenomenon, youth