A Study on Gen Z and Fintech: Unpacking the Drivers Behind Platform Adoption

Dr. Basuvaraj M

Abstract: Fintech has introduced a wave of innovation to the financial industry, gradually becoming a household name and transforming daily life with its user-friendly services. The study focuses on young persons' awareness of Fintech and the factors that influence it. It specifically investigates the link between the intention to use, attitude, convenience of use, social influence, trust, and government assistance. A Google Form questionnaire was disseminated over WhatsApp to collect data, and 284 replies were received. A regression analysis was performed, and the findings demonstrated that attitude, ease of use, social impact, trust, and government backing all had a positive correlation with financial technology adoption. Furthermore, using an Independent Samples t-test, the study discovered that gender had no significant effect on Fintech adoption among young individuals. These findings are useful for Fintech businesses, since they identify potential to partner with governments to promote financial inclusion and economic growth.

Keywords: Gen Z, Fin-Tech, Regression, social influence, government support