Shaping Digital Culture in Vietnam's Multicultural Public Sector Workplaces

Nguyen Thi Trang

Abstract: This paper examines the development of digital culture in Vietnam's multicultural public sector workplaces amid the country's broader digital transformation. Drawing on mixed methods, including qualitative interviews and quantitative surveys among civil servants at central and local administrative levels, the study identifies how digital norms, communication patterns, and ethical standards evolve across generational and cultural lines. The findings underscore the role of leadership, legal frameworks, and intergenerational collaboration in fostering inclusive digital practices. While digital culture enables greater cohesion and efficiency, challenges such as regulatory gaps and resistance to change persist. The study offers strategic recommendations to institutionalize digital ethics and promote adaptive governance in Vietnam?s administrative reform landscape.

Keywords: Digital culture, multicultural workplaces, public administration, civil servants, digital transformation