Unlocking the Potential of Entrepreneurship at Rural Level

Annanya Behera

Abstract: The initiation of entrepreneurship in the rural context can leverage the overall growth of the rural economy. Development of entrepreneurial attitude among the local masses by imparting entrepreneurial education at school and college level can completely eliminate the issue the unemployment. A direct implication of rural industry growth is the significant removal of disparities in terms of income and other similar aspects. Unless the removal of economic disparity, the people will always struggle to gain equity in economic conditions. With the increasing connectedness of the market, local businesses have to compete with the people at global level to stay afloat in the market. However, by establishing large numbers of local production units in rural areas, the major production of the country could be shifted to small rural area-based industries.

Keywords: Rural Entrepreneurship, Rural Migration, Globalization, Income disparities, Rural Development