Analysing the Impact of Income Fluctuations on Consumer Demand Patterns: A Comprehensive Review

Somya Setia

Abstract: This review paper examines the impact of income changes on consumer demand across different income groups. The study utilizes a combination of quantitative and qualitative methodologies to investigate how fluctuations in income levels influence consumer spending behaviour, purchasing decisions, and brand preferences. A diverse sample of participants from various income brackets is selected to ensure representative findings. The results of this study shed light on the dynamic relationship between income and consumer demand, providing valuable insights for businesses, policymakers, and researchers.

Keywords: Income Changes, Consumer Demand, Spending Behaviour, Brand Preferences, Quantitative Methodology, Qualitative Methodology